About Us

Miss Merveille Helsinki was founded with the vision of bringing modest, elegant, feminine, and, most importantly, easy and comfortable yet beautiful clothing styles to Northern Europe. We noticed that in our circles, there were no modest clothing brands available in our area, and we wanted to provide a modern alternative to unethical websites like Shein.

As staunch opponents of forced labor and the oppression of our Muslim sisters and the Uyghur community in China, the rise of Shein as a source for modest clothing deeply concerns us. We offer comfortable, elegant, and ethically made modest pieces for both everyday and occasional wear. Additionally, a part of all profits from our collection go towards supporting Uyghur communities.